In his blog post Rob Enderle states that there is a built in problem with business models having their starting point in lock-in strategies. Despite some appealing arguments the model is not sustainable and at the end business itself will suffer.
For Entiros this is obvious. Nobody wants to be trapped in a particular solution or be a hostage of a supplier. Openness is our mission. It is the best recipe to achieve open and future proof solutions. Read more about how we create business value through opening up information flows in companies.
You find the entire blog post on IT Business Edge following this link.