Linköping, Sweden – June 2026
AI, automation, and cloud platforms are fundamentally changing how organizations develop, integrate, and modernize their business environments. At the same time, many organizations are discovering that their understanding of systems, dependencies, and information flows is not evolving at the same pace as the rate of change itself.
During the spring of 2026, Entiros has deepened its dialogue with several parts of Microsoft's Swedish organization around AI adoption, ERP modernization, integration modernization, and digital transformation. These discussions span public sector organizations, financial services, manufacturing, retail, and other enterprises facing large-scale transformation initiatives.
At the same time, Entiros is seeing increasing demand from organizations that are navigating major transformation programs where understanding existing system landscapes has become a critical success factor.
Examples of such initiatives include:
"AI and automation are accelerating the pace of change across enterprise IT environments. At the same time, understanding of systems, dependencies, and information flows often fails to keep up. This creates risk, slows decision-making, and makes transformation harder to execute," says Patrik Holm, CEO of Entiros.
"What has been particularly interesting in our discussions with both customers and Microsoft is that we repeatedly return to the same question: How can organizations transform faster than they understand their own systems? For many large enterprises, this is becoming a strategic challenge."
Over the past year, Entiros has continued to evolve its Starlify platform with a focus on AI-driven Context Discovery and Continuous System Understanding — the ability to continuously create and maintain understanding of systems, integrations, dependencies, and information flows over time.
This development is being driven by several converging market trends:
"Historically, the focus was on building systems. Increasingly, the value is shifting toward understanding them. As AI adoption scales, access to trusted context, relationships, and dependencies becomes critical for making informed decisions and executing change with confidence," says Gustav Rosén, Founder of Entiros.
"We are seeing the early stages of a market shift where Continuous System Understanding becomes a foundational capability for organizations seeking to succeed with AI, modernization, and transformation."
As a Microsoft Partner, Entiros works with organizations across public sector, manufacturing, retail, and financial services where the need for transparency, system understanding, and transformation capability continues to grow as the pace of change accelerates.
The company believes that AI, cloud, and ERP transformation programs are increasingly exposing a common challenge across industries: organizations can often change faster than they can understand the consequences of change.
Entiros addresses this challenge through Starlify, a platform designed to make systems, dependencies, and information flows visible and actionable, enabling organizations to modernize with greater confidence and control.
About Entiros
Entiros helps organizations understand and evolve complex enterprise environments. Through Starlify, AI-powered Context Discovery, proven methodologies, and deep integration expertise, we help organizations accelerate transformation, adopt AI with confidence, and make better decisions through trusted operational context.